Black Forest Supps
Trustful fitness supplements
Company
In cooperation with a start-up that produces supplements and sportswear, located in Germany the logo as well as some digital applications have been conceived and designed by me. This includes an application and the website layout. The company Black Forest Supps stands for modernity and a regional product.
Logo Design
Black Forest supplements is trying to establishing new sport clothes and especially new supplementations required for work outs.
The start up is located in the Black Forest, a fact that should be communicated or represented by their brand philosophy as well as in their brand appearance. Here you can see the process of the formation of the logo. My first sketches are very traditional and not very modern. Being a young company I decided to design a more modern logo which also works with-out the name beside it.
The final logo consists of the deer standing confident in the big letter „B“. The logo can also be placed without the company name when needed.
On one hand the logo should point out a certain stability and on the other hand also a certain modernity. This mixture fits very good for a new fitness brand.
App Design
The App design includes different functions, like online shop, recipes and
customized workout videos. The design will only use the colors from the logo to provide clear overall picture of the brand.
WORKOUTS
SUPPLEMENTS
SPORTSWEAR
The design of the App is very calm and clean. Through its modern look the visitor has an good overview without being overwelmed with any deals or news. The clean black and white look allows the picture to appear even more intense.
SHOP
SPORTSWEAR
LIFE-STYLE PRODUCTS
This is just the opener screen for the shop, below you can see a more detailed shopping screen. It is very similiar to the screen on the right.
Web Design
Here you can see the concept for the Website. The Website is designed in the same way as the app and stands also for simplicity and a modern look and feeling.
Because this is just a starting concept there are only few contents until now.
Conclusion
With the Logo and online presence design a clear and modern Brand apperience is created. The App and Web design can be very flexible with adding new content and will grow and develop with new content.
Other projects
United sports
Print and App design
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